Prada

Jul 2025

For the Prada Fall 2025 ad campaign, the legendary design duo Miuccia Prada and Raf Simons collaborate with creative director Ferdinando Verderi to deliver a masterclass in modern luxury fashion. Captured through the lens of photographer Oliver Hadlee Pearch, the series leans into a stark, minimalist aesthetic that allows the collection’s intricate textiles to command the frame. By utilizing high-key studio strobe lighting against a clean white backdrop, the imagery emphasizes the dynamic interplay of layered wool, structured cotton, and tactile knits. This commercial editorial project feels both grounded and aspirational, featuring a diverse ensemble cast including Kendall Jenner, who brings a polished, contemporary energy to the forefront of the campaign. Under the guidance of stylist Olivier Rizzo, the layered ensembles are elevated by a sharp focus on accessories, most notably the iconic Prada handbags which anchor the composition. The choreography, executed by Pat Boguslawski, imbues the models with a sense of forward momentum, transforming static studio portraiture into a rhythmic expression of the season. With additional artistry from hair stylist Anthony Turner and makeup artist Lynsey Alexander, the campaign avoids unnecessary flourishes, instead championing an editorial minimalism that feels timeless. The result is a cohesive, high-fashion narrative that strips away the noise to spotlight the craftsmanship and innovative silhouettes defining Prada for the upcoming autumn season.

Editorial, Lifestyle, Commercial, Commercial

Studio strobe, Studio strobe

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion