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Prada presents its Fall 2025 ad campaign, captured by photographer Oliver Hadlee Pearch with creative direction by Ferdinando Verderi. The image features a group of models, including Kendall Jenner, posing against a clean white backdrop. Subjects showcase high-fashion apparel and accessories, including textured wool coats and a structured red leather handbag with visible gold-tone hardware. The composition employs stark studio lighting and clean minimalist framing, emphasizing the textures of the garments and the modern styling by Olivier Rizzo.













