Prada Days of Summer 2026

About

This commercial video for the Prada Days of Summer project features actor Louis Partridge in a desert environment with sandy dunes and clear skies. Directed by David Sims and creative directed by Ferdinando Verderi, the piece showcases Partridge wearing a black t-shirt, dark denim jeans, and black loafers while interacting with a prominent beige canvas tote bag with leather buckle details. The camera captures close-up product shots of the bag and loafers alongside dynamic angles of the actor holding and lifting the accessory. Natural daylight illuminates the outdoor setting, creating a clean and polished aesthetic.