Ford's Power Play project introduces a commercial spot highlighting the accessibility of Ford Mobile Service. Directed by Danny Corey, the film centers on a suburban narrative where on-site vehicle maintenance integrates into a winter season backdrop.
Shot with a focus on live-action technique and natural light, the commercial features a service technician assisting a customer while a backyard ice hockey game unfolds nearby. The production was spearheaded by VML Detroit, with executive production by Josh Carrasquillo and cinematography by Tyler Weinberger and Seth Haley.
