Ford: Power Play
Brand
Date
Sep 2026
Description
Ford's Power Play project introduces a commercial spot highlighting the accessibility of Ford Mobile Service. Directed by Danny Corey, the film centers on a suburban narrative where on-site vehicle maintenance integrates into a winter season backdrop. Shot with a focus on live-action technique and natural light, the commercial features a service technician assisting a customer while a backyard ice hockey game unfolds nearby. The production was spearheaded by VML Detroit, with executive production by Josh Carrasquillo and cinematography by Tyler Weinberger and Seth Haley.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Luxury Automotive
Color
Jet Black
Camel
Background
House
Context
TVC / TV Commercial
Associated creatives
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