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Brand
Ford
ProjectPower Play

Ford Power Play 2026

Associated creatives

VML Detroit
VML DetroitAdvertising Agency
Patrick Witt
Patrick WittAgency Producer
Taproot Pictures
Taproot PicturesProduction
Josh Carrasquillo
Josh CarrasquilloExecutive Producer
Bryan Fellows
Bryan FellowsProducer
Annie Varberg
Annie VarbergProducer
Danny Corey
Danny CoreyDirector
Tyler Weinberger
Tyler WeinbergerDirector of Photography
Seth Haley
Seth HaleyDirector of Photography
zach thomas
zach thomasProduction Designer

Tags

ford mobile service technicianservice technicianford techniciantechnicianwoman holding tumblerwoman in winter jacketwomanford mobile service vanford service vanservice vanford van

Description

This video commercial for Ford's Power Play project, created by VML Detroit and directed by Danny Corey, highlights Ford Mobile Service in a wintry suburban setting. A service technician in a dark Ford jacket interacts with a smiling woman holding a tumbler in front of a house, while a Ford mobile service van and SUV are parked nearby. Scenes interspersed throughout show people playing ice hockey on a frozen backyard rink. The wintery natural lighting and snowy background enhance the seasonal narrative of convenient on-site vehicle maintenance.