Polo Ralph Lauren

Jan 2025

Polo Ralph Lauren presents the Australian Open Collection, a fusion of classic prep and high-performance athletic apparel. Shot by photographer Steven Pan, the campaign focuses on the intersection of tennis heritage and contemporary fashion, featuring model Gideon Yendell in a range of layered, court-inspired looks. The imagery leans into a cohesive, monochromatic aesthetic, utilizing a textured blue studio backdrop that accentuates the vivid color blocking and clean lines of the collection. Through a mix of commercial portraits and editorial compositions, the work showcases precise tailoring, cable-knit textures, and layered separates. Utilizing soft light and clean composition techniques, the campaign highlights the brand's signature aesthetic within a high-energy tournament context.

Vertical, Commercial, Clean

Australian Open

Textured Backdrop

Advertising Campaign