Polo Ralph Lauren: The Australian Open Collection
Brand
Date
Jan 2025
Description
Polo Ralph Lauren presents the Australian Open Collection, a campaign highlighting the brand’s signature preppy aesthetic through the lens of performance-inspired luxury. Photographed by Steven Pan, the series features model Gideon Yendell in a range of tailored separates and athletic apparel, set against a consistent, textured blue backdrop. The collection leans into classic tennis motifs, blending technical windbreakers and graphic tees with heritage cable-knit sweaters and sharp pinstripe suiting. Utilising soft, natural light, the execution emphasises clean lines, vivid colour blocking, and the refined textures of the garments.
Style
Vertical, Commercial, Clean
Event
Australian Open
Color
Pure White
Background
Textured Backdrop
Context
Advertising Campaign
Associated creatives
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