Polo Ralph Lauren
Spring/Summer Lookbook 2025
Brand
ProjectSpring/Summer Lookbook 2025
Date
May 2025
Description
The Polo Ralph Lauren Spring/Summer 2025 lookbook highlights the collection through a series of studio portraits featuring models Gideon Yendell, Joshua Seth, Nico Lee, and Sava Suvacarov. The menswear imagery channels a versatile aesthetic, shifting from utility-inspired layered outerwear to vibrant, warm-weather patterns. Executed with clean studio lighting, the campaign emphasizes the tactile quality of technical fabrics and diverse garment textures. The photography utilizes a variety of techniques—ranging from soft light to sharp, directional illumination—to showcase a mix of corduroy, sherpa fleece, and classic knitwear.
Style
Vertical, Clean, Commercial
Industries
Menswear
Background
White Seamless
Context
Lookbook
Associated creatives
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