Polo Ralph Lauren: #RLPride 2019
Brand
Date
Nov 2025
Description
Polo Ralph Lauren’s #RLPride 2019 campaign takes a personal approach to the fashion film format, foregrounding individual voices alongside expressive movement. The project, captured in a clean commercial style, features a diverse cast reflecting on themes of identity and pride while styled in minimalist white tees and denim. The film utilizes high-contrast studio backdrops and vivid, saturated blocks of colour to create a distinct visual identity. Live-action sequences are punctuated by bold typography overlays that reference the rainbow flag, integrating rhythmic dance segments with intimate interview footage to anchor the narrative in a kinetic, colourful setting.
Style
Horizontal, Commercial, Clean
Industries
Event
Pride
Color
Pure White
Denim
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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