Polo Ralph Lauren
Polo S/S 2024
Brand
ProjectPolo S/S 2024
Date
Mar 2024
Description
Polo Ralph Lauren's S/S 2024 campaign leans into a classic studio aesthetic, defined by clean lines and balanced compositions. The portraiture features a minimalist studio backdrop that keeps the focus entirely on the collection's fabric textures, from structured denim to layered cotton knits. The imagery, captured by photographer Stas May, utilizes soft, natural light to maintain an editorial finish. With casting direction by Caroline Moxley, the campaign emphasizes a refined, accessible presentation typical of the brand's seasonal fashion storytelling.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Denim
Crimson
Sky Blue
Background
Textured Backdrop, Rooftop
Context
Advertising Campaign
Associated creatives
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