Polo Ralph Lauren: Polo S/S 2024
Brand
Date
Mar 2024
Description
Polo Ralph Lauren presents its S/S 2024 campaign, a series of editorial portraits that focus on classic layering and texture. The imagery captures a clean, vertical composition against a neutral studio backdrop, highlighting the tactile quality of denim and cotton garments. The project features photography by Stas May, with casting direction by Caroline Moxley. The visual execution leans into natural light and a warm color palette to present the seasonal collection.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Denim
Crimson
Sky Blue
Background
Textured Backdrop, Rooftop
Context
Advertising Campaign
Associated creatives
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