Polo Ralph Lauren: Polo Spring 2024
Brand
Date
Feb 2024
Description
The Polo Ralph Lauren Spring 2024 campaign highlights the brand's heritage aesthetic through a series of studio portraits. Featuring a vibrant palette of rugby shirts and layered knitwear, the project focuses on traditional preppy silhouettes and textured fabric details. Photographed by Stas May, the imagery uses soft, natural light and neutral backgrounds to maintain a clean, editorial look. Casting by Caroline Moxley rounds out the production, presenting a series of classic ensembles that emphasize seasonal layering and collegiate-inspired detailing.
Style
Vertical, Clean
Techniques
Natural light
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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