Polo Ralph Lauren
Polo Spring 2024
Brand
ProjectPolo Spring 2024
Date
Feb 2024
Description
The Polo Ralph Lauren Spring 2024 campaign highlights the brand's signature preppy aesthetic through a series of studio-based portraits. Photographer Stas May captures the collection against neutral backgrounds, focusing on the tactile quality of knitwear and cotton fabrics. The imagery utilizes soft, natural light to emphasize a vibrant color palette, featuring layered rugby shirts, classic denim, and detailed knit pieces. Casting director Caroline Moxley rounds out the editorial execution, which leans into clean, commercial styling.
Style
Vertical, Clean
Techniques
Natural light
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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