Polo Ralph Lauren

Mar 2026

For the Polo Ralph Lauren S/S 26 collection, the brand leans into its signature heritage by embracing the rhythmic pulse of the urban landscape. Captured through the lens of photographer James Harvey-Kelly, this fashion campaign translates the classic American prep aesthetic into a contemporary, lived-in reality. The editorial approach features models Brayden Hinton, Max Fauviau, and Samuel Elie, who move through city settings with an ease that suggests a sophisticated spontaneity. Utilizing consistent natural light, the imagery highlights the interplay of textures, where tailored navy double-breasted blazers and wool suits meet the vibrant, casual accents of tied cable-knit sweaters and worn leather holdall bags. The visual narrative channels a quiet confidence, anchoring luxury menswear in the familiar textures of city park railings and subway entrances. By prioritizing a clean, structured portrait style, the campaign avoids the overtly polished look of high-gloss advertising, opting instead for a documentary-inflected lifestyle lens that grounds the collection in the everyday grit of metropolitan life. The result is a series of portraits that feel both aspirational and accessible, maintaining the brand's position as a titan of luxury fashion while breathing fresh life into the season's core offerings. Through precise styling and natural light, the campaign successfully elevates the functional details of the collection into a cohesive, evocative story of modern city living.

Lifestyle, Editorial

Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion