Polo Ralph Lauren

Jun 2024

The Polo Ralph Lauren Pre-Fall 2024 campaign presents a focused study in modern menswear, highlighting the brand’s focus on refined tailoring and textile depth. Photographed by Steven Pan, the series moves across studio and interior settings, utilizing soft directional lighting to emphasize the tactility of cable-knit sweaters, suede utility jackets, and pinstriped trousers. The visual language relies on a warm, earthy color palette, grounding the collection in a classic, polished aesthetic. Featuring models Juhyung Kang, Adam Sattrup, Cheikh Dia, and Oriol Elcacho, the campaign emphasizes the versatility of layered separates, from structured blazers to casual field jackets. Hair styling by Dennis Devoy complements the collection's clean, heritage-driven sensibility. By balancing individual portraits with group compositions in sunlit, neutral-toned environments, the work focuses on the intersection of traditional construction and contemporary styling.

Vertical, Warm, Clean

Natural light

Menswear

Advertising Campaign