Polo Ralph Lauren

Jun 2024

The Polo Ralph Lauren Pre-Fall 2024 campaign presents a focused study in modern menswear, capturing a collection defined by classic tailoring, layered textures, and a sophisticated earth-toned palette. Photographed by Steven Pan, the imagery leans into a clean, studio-based aesthetic that highlights the tactile quality of knitwear, suede, and pinstriped wools. Featuring models Adam Sattrup, Cheikh Dia, Juhyung Kang, and Oriol Elcacho, the campaign emphasizes a refined, smart-casual sensibility. Hair styling by Dennis Devoy complements the collection's polished presentation, with soft directional lighting and natural light setups creating an atmosphere that feels both timeless and grounded in contemporary menswear traditions.

Vertical, Warm, Clean

Natural light

Menswear

Advertising Campaign