Polo Ralph Lauren: Polo Ralph Lauren Pre-Fall 24

Jun 2024

The Polo Ralph Lauren Pre-Fall 24 campaign presents a sophisticated study of seasonal layering, blending the brand’s heritage menswear aesthetic with refined contemporary tailoring. Photographed by Steven Pan, the editorial series focuses on the tactile nature of the collection, highlighting rich textures such as wool cable-knits, structured suede, and durable leather accessories. Each composition utilizes soft, directional lighting and a restrained, warm-toned palette to emphasize fabric details and precise silhouettes. Set across minimalist studio environments and sunlit interiors, the campaign features models including Adam Sattrup, Cheikh Dia, Juhyung Kang, and Oriol Elcacho. The styling centers on classic, polished ensembles—ranging from utility-inspired jackets and pinstriped trousers to crisp, point-collar dress shirts layered under textured knitwear. Grooming by Dennis Devoy completes the look, reinforcing a clean, cohesive visual language throughout the project.

Vertical, Warm, Clean

Natural light

Advertising Campaign