Polo Ralph Lauren: Polo Ralph Lauren Pre Fall 2024

Jul 2024

The Polo Ralph Lauren Pre-Fall 2024 lookbook presents an exploration of heritage textiles and autumnal layering. Under the creative direction of Michael Rider, the campaign focuses on the interplay of tactile fabrics—from heavy tweed and herringbone to soft cable-knit and corduroy—presented through a series of editorial portraits. Photographed by Gary Lupton, the collection is captured against clean, neutral studio backdrops. The imagery relies on soft, diffused lighting to emphasize the rich color palettes and complex patterns inherent in the season's menswear-inspired tailoring. Featuring model Arielle Van-Mballa, the series leans into an earthy, minimalist aesthetic that highlights structural details and fabric texture.

Editorial, Vertical, Clean, Earthy

White Seamless

Lookbook