Polo Ralph Lauren
Polo Ralph Lauren Pre Fall 2024
Brand
Date
Jul 2024
Description
Polo Ralph Lauren presents the Pre-Fall 2024 collection through a series of studio-based editorial portraits. Creative director Michael Rider and photographer Gary Lupton lean into a heritage-inspired aesthetic, showcasing heavy knitwear, layered tailoring, and classic tartan patterns. The imagery focuses on tactile, earth-toned textures captured against clean, neutral backgrounds. Featuring model Arielle Van-Mballa, the lookbook utilizes soft, diffused studio lighting and minimalist composition to emphasize the interplay of autumn-weight fabrics and menswear-influenced silhouettes.
Style
Editorial, Vertical, Clean, Earthy
Industries
Designer Fashion
Background
White Seamless
Context
Lookbook
Associated creatives
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