Polo Ralph Lauren
Polo Ralph Lauren March 2024
Brand
ProjectPolo Ralph Lauren March 2024
Date
Mar 2024
Description
The March 2024 campaign for Polo Ralph Lauren highlights the brand's signature aesthetic, focusing on classic sportswear and refined knitwear. Captured through a series of studio portraits, the project leans into a clean, minimalist visual identity that emphasizes fabric texture and structured silhouettes. Photographer Gary Lupton utilizes soft, even lighting to maintain a commercial focus across the series. The imagery, supported by casting direction from Caroline Moxley, prioritizes a balanced, editorial feel against neutral studio backdrops.
Style
Vertical, Commercial, Clean
Industries
Luxury Fashion Houses
Background
White Seamless
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.