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·Polo Ralph Lauren March 2024

Young man standing against a neutral background wearing a green polo shirt, beige shorts, and blue canvas shoes.

Full-length portrait of a male model wearing a cream knit sweater with blue 1967 lettering, trousers, and white canvas shoes.

Young man seated wearing a cream knit sweater with blue 1967 numbers over a white collared shirt and light trousers.

Man wearing a blue Polo Ralph Lauren Italia polo shirt and pinstripe trousers against a plain seamless background.

Male model wearing a red polo shirt, matching red shorts, and white sneakers against a neutral background.

Polo Ralph Lauren Polo Ralph Lauren March 2024 2024

About

The March 2024 campaign for Polo Ralph Lauren presents a series of clean, studio-based fashion portraits that lean into a classic sportswear aesthetic. Captured by photographer Gary Lupton, the imagery focuses on fabric textures and precise garment detailing, utilizing a neutral backdrop to highlight the seasonal collection. The series features a range of knitwear, pinstripe tailoring, and signature polo shirts, with casting directed by Caroline Moxley. The execution prioritizes soft lighting and a minimalist approach, establishing a cohesive visual identity across the collection.