Polo Ralph Lauren

Sep 2025

For its Fall 2025 Heritage Icons ad campaign, Polo Ralph Lauren leans into the enduring appeal of collegiate prep, masterfully bridging the gap between archival nostalgia and contemporary urban life. Under the creative direction of Ralph Lauren, the campaign captures the essence of the quintessential American lifestyle through a series of evocative portraits shot by Quentin De Briey. Set against the storied backdrop of New York City, the visuals utilize soft natural light to emphasize the tactile richness of the collection, where textured tweed, heavy cable-knit wools, and classic plaid scarves take center stage. The imagery features models Nile Winchester, Noah Hanes, and Rapha Keijzer, who embody a relaxed, effortless sophistication while navigating city sidewalks, vintage car interiors, and lush urban lawns. By blending classic tailoring with casual accessories like baseball caps and denim, the campaign creates a cohesive narrative that feels both timeless and accessible. Whether through the candid, joyful interaction of the subjects or the meticulous layering of patterns, the project effectively revitalizes the brand’s heritage tropes for a new generation. The series functions as a masterclass in lifestyle photography, utilizing a cinematic live-action technique that highlights the depth and quality of the apparel while maintaining an authentic, grounded perspective that defines the iconic luxury fashion house’s seasonal vision.

Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion