Polo Ralph Lauren: Always On

Jun 2025

Polo Ralph Lauren's Always On campaign presents a series of studio-based fashion portraits that focus on the interplay of textile textures and classic apparel staples. The series leans into a refined commercial aesthetic, utilizing clean, neutral gradient backdrops to highlight the seasonal collection. The project features photography by Claudio Robles, who employs soft, directional lighting to create natural shadow play and depth across a variety of casual looks. Hair styling by Ward Stegerhoek complements the editorial composition, with model Anna Griffon anchoring the visuals across multiple outfit configurations ranging from denim overalls to leather outerwear. The work captures a modern approach to styling, prioritizing crisp silhouettes and tonal palettes.

Vertical, Clean

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