Model seen from behind wearing a black leather jacket and green cargo pants against a pale background

Model wearing a blue jacket over a light blue polo shirt and blue trousers against a neutral background

Model in black leather jacket and sunglasses wearing green trousers against a light background

Model seated on a wooden stool wearing a white graphic t-shirt, khaki trousers, and a striped bucket hat against a neutral backdrop

Model in denim overalls wearing a blue shirt and holding a white handbag against a gradient backdrop

Model wearing dark sunglasses, denim overalls, and a light blue shirt seated against a neutral studio backdrop.

Polo Ralph Lauren Always On 2025

About

Polo Ralph Lauren's Always On campaign presents a series of studio-based fashion portraits that focus on the interplay of textile textures and classic apparel staples. The series leans into a refined commercial aesthetic, utilizing clean, neutral gradient backdrops to highlight the seasonal collection. The project features photography by Claudio Robles, who employs soft, directional lighting to create natural shadow play and depth across a variety of casual looks. Hair styling by Ward Stegerhoek complements the editorial composition, with model Anna Griffon anchoring the visuals across multiple outfit configurations ranging from denim overalls to leather outerwear. The work captures a modern approach to styling, prioritizing crisp silhouettes and tonal palettes.