Polo Ralph Lauren

Jun 2025

The Always On project for Polo Ralph Lauren presents a series of fashion portraits that emphasize the material quality and utility of the brand's latest apparel. Photographed by Claudio Robles, the campaign utilizes a clean studio aesthetic to showcase diverse outfit configurations, from layered denim and leather outerwear to casual utility wear. The series features model Anna Griffon, with hair styling by Ward Stegerhoek. The imagery relies on soft, even lighting and minimal gradient backdrops to focus attention on garment textures and tonal color palettes, ranging from classic neutrals to layered blues and khakis. The execution leans into a commercial editorial style, highlighting the versatility of staple pieces in a vertical format.

Vertical, Clean

High Street Fashion

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