BrandPlayer Research
ProjectBrand Identity

Player Research Brand Identity 2023
Associated creatives
Tags
Description
A young man stands centered in an arcade, wearing a dark graphic t-shirt with sci-fi artwork. He faces the camera directly with a neutral expression. Rows of illuminated arcade cabinets stretch into the background on the right, glowing with bright cyan, blue, and red lights. The overhead environment is bathed in saturated red and purple neon tones, creating a moody, cinematic atmosphere with sharp reflections on the glossy machine surfaces.
Style
Horizontal, Cinematic, Saturated, Neon
Industries
Video Games
Color
Jet Black (50%)
Cobalt (30%)
Background
Nightclub
Context
Brand Film / Corporate Video