Planet Fitness
Rebound and Recover - College Basketball Experiential, Social and OLV
Brand
Date
Jul 2025
Description
Planet Fitness introduces the Rebound and Recover campaign, a multi-platform initiative blending experiential activation with social and OLV content. The project highlights the brand’s mobile spa recovery units, positioned as a support system for college basketball fans throughout the tournament season. The creative execution features a mix of live-action technique and integrated broadcast footage. The narrative follows a branded promotional vehicle as it moves from highway transit to arena venues, capturing real-time fan reactions alongside demonstrations of the on-site recovery stations and massage facilities.
Style
Horizontal, Commercial
Industries
Basketball
Color
Navy
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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