Pinterest Brand Identity 2023

About

This video animation showcases a comprehensive type system for the Pinterest Brand Identity project, crafted by DIA Studio. Three distinct light pink cards are presented side-by-side, demonstrating varying scales and weights of typography labeled Base, Plus, and Max. Blue italicized headlines and messages morph and scale fluidly across the cards to illustrate responsive typographic layout behavior. The clean, modern aesthetic uses minimalist geometry and dynamic motion graphics to communicate editorial hierarchy.