Piaget
Piaget Shapes of Extraleganza 2025 Campaign
Brand
Date
Nov 2025
Description
Piaget captures its 2025 high jewellery collection through a series of intimate studio portraits featuring model Malgosia Bela. Photographed by Chris Colls, the campaign focuses on the structural elegance of the Shapes of Extraleganza range, highlighting intricate gemstone settings and geometric designs against minimalist backgrounds. The series leans into a polished, editorial aesthetic, utilizing soft, directional lighting to draw out the textures of rubies, turquoise, and diamonds. By pairing the elaborate collar necklaces, statement rings, and cuffs with pared-back wardrobe choices, the imagery maintains a clean focus on the craft of the jewellery.
Style
Vertical, Commercial, Clean, Polished
Industries
Jewellery
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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