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·Resort 2027 Ad Campaign

Model lying on a rocky ground wearing a dark textured top against sparse foliage

Woman with long curly dark hair crouching in a fluffy white textured top and black heels against a neutral wall.

Model standing inside an arched room with both hands pressed against the curved ceiling wearing a patterned slip dress.

Rear view of a woman wearing a beige blazer with a large oval cut-out revealing her lower back and crystal body chain.

Model in cream sleeveless top and skirt posing against a weathered stone wall in Greece for the SIR. Resort 2027 campaign.

Four women floating on their backs in a turquoise swimming pool, arranged in a circular formation.

Model standing against a plain wall wearing a black long-sleeve crop top and matching long skirt with a decorative belt.

Model with dark curly hair wearing an oversized black leather jacket and fishnet overlay against a pale wall.

Model with long dark hair raising her arm among green foliage for SIR. Resort 2027 campaign.

Model standing on coastal rocks in Greece wearing a dark fringed satin dress with arms raised against the sea.

Model standing beneath a fruit tree wearing a black strapless dress with a belt detail in an outdoor garden setting.

Model in sunglasses and striped swimwear lying across a dark wooden dining table indoors

Two models standing on a sunny balcony overlooking the sea, wearing designer fashion pieces for the SIR. Resort 2027 campaign.

Model wearing a beige cutout blazer looking over her shoulder against a plain white wall

Model in a black sheer dress leaning against a whitewashed tree trunk on earthy ground

Portrait of a woman with long curly dark hair wearing a black leather jacket against a light background.

Model standing outdoors leaning against a weathered stone wall wearing dark trousers and layered necklaces

Model in sheer black dress and red gloves leaning against a rocky stone wall in Greece

Model in a striped dress crouching on a windowsill against a bright window for the SIR. Resort 2027 campaign.

Woman reclining on a white daybed wearing a patterned ruffle dress in a sunlit interior space

SIR. Resort 2027 Ad Campaign 2026

About

For its Resort 2027 ad campaign, SIR. explores the intersection of high-end fashion and raw, organic surroundings. Photographed by Marie Deteneuille on location in Hydra, Greece, the campaign leverages a mix of rustic coastal landscapes and sun-drenched architectural interiors to frame the collection. The imagery leans into an editorial aesthetic, utilizing natural light and an earthy, warm palette to emphasize the tactile textures of the garments—ranging from sheer, fluid slip dresses to structured leather and fringed detailing. The campaign features a cast of models including Tish Weinstock, Ylang Messingual, Malgosia Bela, Maya Stepper, and Tahnee Atkinson, captured in compositions that highlight both the minimalist lines of the design and the rugged, unrefined beauty of the setting.