SIR.: Resort 2027 Ad Campaign

Oct 2026

For its Resort 2027 ad campaign, SIR. explores the intersection of high-end fashion and raw, organic surroundings. Photographed by Marie Deteneuille on location in Hydra, Greece, the campaign leverages a mix of rustic coastal landscapes and sun-drenched architectural interiors to frame the collection. The imagery leans into an editorial aesthetic, utilizing natural light and an earthy, warm palette to emphasize the tactile textures of the garments—ranging from sheer, fluid slip dresses to structured leather and fringed detailing. The campaign features a cast of models including Tish Weinstock, Ylang Messingual, Malgosia Bela, Maya Stepper, and Tahnee Atkinson, captured in compositions that highlight both the minimalist lines of the design and the rugged, unrefined beauty of the setting.

Editorial, Vertical, Clean, Warm

Natural light

Advertising Campaign