Piaget

May 2026

Piaget captures the intersection of vibrant color and meticulous craftsmanship in their latest campaign for the Piaget Cocktail 2026 collection. Through the lens of photographer Ben Hassett, the imagery leans into a striking editorial aesthetic that elevates the brand's iconic jewellery designs to the forefront of fashion. Featuring model Ella Richards, the portraits masterfully utilize high-contrast studio strobe lighting against a deep navy blue backdrop, allowing the warmth of the gold settings and the vivid saturation of green, yellow, and orange gemstones to command attention. Fashion editor and stylist Charles Varenne frames the pieces with a minimalist approach, opting for a bold orange garment with structural cutout details that harmonize with the collection's playful, sophisticated spirit. Art direction by Eric Beckman provides a precise, deliberate composition that emphasizes the tactile quality of the stones and metalwork. Complementing the clean lines, hair stylist Diego Da Silva opted for a sleek, pulled-back aesthetic, while makeup artist Marie Duhart executed neutral-toned beauty looks that allow the jewellery to function as the primary narrative element. This series serves as a polished exploration of luxury, blending technical precision with an inviting, modern sensibility that feels both timeless and distinctly contemporary within the high-end jewellery sector, ultimately reinforcing Piaget's reputation for audacity and impeccable design.

Editorial, Vertical

Studio strobe

Jewellery, Fashion