Piaget captures a moment of luxury in this Ramadan 2021 campaign. The project, produced by Rush, draws a line between vast desert landscapes and refined, modern interiors to present a collection of fine jewellery.
The commercial video leans into a clean aesthetic, utilising golden hour light to highlight the intricate details of diamond rings, gemstone necklaces, and gold watches. The narrative relies on live-action techniques to explore the interplay of light and shadow, grounding the high-end pieces within a sequence of warm, reflective environments.
