Anine Bing

Aug 2025

For the 2025 campaign, Anine Bing leans into a masterclass of editorial minimalism to introduce its signature handbag collection. Captured by photographer Chris Colls, the imagery serves as a study in high-contrast textures, where the structured, crocodile-embossed leather of the bags meets the stark simplicity of a controlled studio environment. With creative direction from Julien Gallico and creative lead Anine Bing, the campaign aesthetic utilizes studio strobe lighting and chiaroscuro techniques to emphasize both the accessory's architectural lines and the relaxed, confident posture of the talent. The visual narrative avoids the unnecessary clutter of elaborate sets, opting instead for a monochromatic palette that allows the interplay of light and shadow to define the silhouettes. Stylist Sarah Gore Reeves curates an understated wardrobe—transitioning from sleek black leather blazers and sheer hosiery to casual graphic tees—ensuring that the focus remains firmly on the handbag as a cornerstone of the modern wardrobe. By stripping away excess, the project achieves a timeless, cinematic quality that highlights the brand’s commitment to refined, modern luxury. These images operate as both commercial assets and artful portraits, successfully marrying functional product showcase with the elevated, aspirational atmosphere that defines the Anine Bing identity in the competitive landscape of high-end fashion and accessories.

Editorial, Commercial

Studio strobe

Bags & Accessories, Fashion