Pen Store Brand Identity 2021

Description

This brand identity project for Pen Store showcases Posca markers alongside descriptive product cards and a folded promotional flyer. Four colored markers lie diagonally across a textured surface next to a white card displaying product details and pricing. On the right, a creased promotional sheet with bold typography reading desktop and updates rests against a neutral white wall. The composition uses clean lighting and minimal styling to highlight the stationery products, photographed by Linus Morales and Ollie Nordh with graphic design by 25AH.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Specialty Retailers

Color

Background

White Seamless

Context

Advertising Campaign, E-commerce / Product