Pen Store Brand Identity 2021

Description

This creative project for Pen Store features graphic design and commercial photography by 25AH, Linus Morales, and Ollie Nordh. The composition showcases a printed sale flyer placed on a grey surface next to a detailed top-down desktop scene. The flatlay arrangement includes a vintage cream-coloured telephone, a gold pen resting on a notepad with handwritten notes, small photograph prints, candy wrappers, a plastic ruler, and a detailed map serving as the textured background surface. The lighting is bright and clean, highlighting the various stationery products, typography, and blocks of red and blue colour on the promotional material.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Specialty Retailers

Color

Context

Advertising Campaign