Pen Store Brand Identity 2021

Description

This brand identity project for Pen Store showcases a top-down flat lay view of a wooden desk featuring an array of stationery. A person wearing a pink cable-knit sweater writes on a notepad with a gold pen, surrounded by a vintage cream-colored telephone, a red apple, sticky notes, markers, and a cup filled with colorful pens and pencils. Maps are spread across the work surface underneath the items, creating a detailed and organized composition with natural lighting.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Specialty Retailers

Color

Background

Wood Texture

Context

Advertising Campaign