Patel Brown Gallery: Brand Identity

May 2023

The brand identity for Patel Brown Gallery, developed by The Office of Gilbert Li, centres on a cohesive visual system that integrates typography and materiality across both print and architectural applications. The design leans into a minimalist aesthetic, utilizing a restrained palette and rhythmic graphic patterns to define the gallery space. Photography by Darren Rigo and Paul Weeks documents the application of the identity, from the precise screen-printed stationery and paper samples to the exterior and interior signage. The project emphasizes production quality through the use of specialty paper stocks and print methods, maintaining a consistent graphic language that translates from small-scale editorial materials to large-format motion graphics and site-specific environmental design.

Commercial, Clean, Horizontal

Advertising Campaign