Patel Brown Gallery
Brand Identity
May 2023
Patel Brown Gallery’s brand identity project centers on a clean, minimalist aesthetic that integrates bold typography across both physical and digital touchpoints. The system relies on precise grid layouts and custom letterforms to unify the gallery’s commercial space and print collateral. Graphic design by The Office of Gilbert Li focuses on rhythmic, abstract motifs that are applied to stationery, signage, and building facades. The project incorporates a sophisticated color palette of deep reds, blues, and greens, rendered on specialty papers from Mohawk Superfine and G. F Smith. Photography by Darren Rigo and Paul Weeks captures the application of these graphic elements within the gallery’s architectural setting. The design system features screen-printed materials and motion graphics that maintain a consistent visual language through a mix of matte textures and natural light.
Commercial, Clean, Horizontal
Advertising Campaign
