Park Lane hotel

Jan 2022

Mother Design developed a comprehensive brand identity for the Park Lane Hotel, emphasizing a dialogue between clean, geometric graphic design and organic, tactile textures. The project integrates custom typography and bespoke lettering across a range of physical and digital collateral, including stationery, custom packaging, and environmental signage. The system features a distinctive approach to typography, pairing bold serif numerals and stylized lettering with abstract graphic elements. These assets are frequently presented against atmospheric, naturalistic backdrops—including lush moss, wildflowers, and autumn foliage—to establish a cohesive, pastoral-inspired visual narrative. Beyond print materials, the identity extends to UI design and large-scale architectural hoarding. The work utilizes a minimalist framework to balance decorative patterns with functional communication, maintaining a consistent aesthetic throughout both street-level applications and digital interfaces.

Commercial, Clean, Minimalist

Typography

Advertising Campaign