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·Park Lane Hotel brand identity graphic design by Mother Design

Graphic identity fact sheet with abstract black lines on a pale background resting on green moss and foliage.

Brand Identity 2022

Associated creatives

Description

This graphic design piece for the Park Lane Hotel brand identity, created by Mother Design, features a cream-coloured fact sheet with bold, fluid black typography and abstract line work. The printed document is laid flat against a textured background of lush green moss, small berries, and a white flower. The composition merges clean graphic design with organic elements, creating a balanced and tactile visual presentation. The clean geometry of the printed material contrasts with the surrounding natural textures.

Style

Commercial, Square, Clean, Tactile

Techniques

Typography

Industries

Hotels

Color

Jet Black (40%)

Cream (60%)

Background

Forest

Context

Advertising Campaign, Brand Film / Corporate Video