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Graphic identity fact sheet with abstract black lines on a pale background resting on green moss and foliage.

Park Lane hotel Brand Identity 2022

About

This graphic design piece for the Park Lane Hotel brand identity, created by Mother Design, features a cream-coloured fact sheet with bold, fluid black typography and abstract line work. The printed document is laid flat against a textured background of lush green moss, small berries, and a white flower. The composition merges clean graphic design with organic elements, creating a balanced and tactile visual presentation. The clean geometry of the printed material contrasts with the surrounding natural textures.

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Forest

Context

Advertising Campaign
Brand Film / Corporate Video