Park Lane hotel Brand Identity 2022

About

This graphic design piece presents a custom set of serif numerals from one through zero, rendered in clean black ink against a solid neutral beige background. The typography features distinctive stylistic flourishes and variable stroke weights across the numbers 1 through 9 and 0. Created by Mother Design as part of the brand identity project for the Park Lane Hotel, the composition highlights bespoke lettering and editorial precision. The minimalist layout focuses entirely on the form and proportions of the custom numerical characters.