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ProjectBrand Identity
Overhead flat lay of wildflowers and moss surrounding a cream rectangular graphic block with dark text

Brand Identity 2022

Associated creatives

Mother Design
Mother DesignGraphic Design

Tags

floral graphic designfloral designgraphic designbrand identitytypography blocktext overlaywildflowersmoss

Description

This graphic design piece for the Park Lane Hotel brand identity features an overhead photographic composition of vibrant wildflowers and green moss set against a dark background. A central rectangular cream-colored container holds clean sans-serif typography reading Let's Ramble, You and I. The botanical arrangement includes yellow chrysanthemums, white daisies, and dark blue thistles, creating a rich textural contrast with the smooth typographic block. The flat lay arrangement highlights natural elements combined with clean graphic layout principles designed by Mother Design.

Style

Horizontal, Commercial, Minimalist, Organic

Techniques

Typography

Industries

Hotels

Color

Cream (40%)
Golden Yellow (30%)
Pure White (30%)

Background

Garden

Context

Advertising Campaign