Park Lane hotel Brand Identity 2022

About

This graphic design piece for the Park Lane Hotel brand identity features an overhead photographic composition of vibrant wildflowers and green moss set against a dark background. A central rectangular cream-colored container holds clean sans-serif typography reading Let's Ramble, You and I. The botanical arrangement includes yellow chrysanthemums, white daisies, and dark blue thistles, creating a rich textural contrast with the smooth typographic block. The flat lay arrangement highlights natural elements combined with clean graphic layout principles designed by Mother Design.