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Three vertical story frames with cream borders, arched illustrations, and typography branding Park Lane hotel against a moss background

Park Lane hotel Brand Identity 2022

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This graphic design project for the Park Lane hotel by Mother Design features a series of vertical social media story frames set against a textured natural moss background. The layout incorporates cream-bordered panels with distinctive arched windows displaying illustrated nature scenes and serif typography. The central panel reads "MEET ME AT THE PARK" in bold sans-serif text over a textured monochrome graphic, while the flanking panels display "PARK" and "LANE" above and below botanical and wildlife illustrations. The cohesive visual system blends bespoke lettering with atmospheric pastoral artwork.