Cartier
PANTHÈRE DE CARTIER
Brand
ProjectPANTHÈRE DE CARTIER
Date
Jul 2026
Description
Cartier highlights its latest eyewear collection in the Panthère de Cartier campaign. The project centers on the brand's luxury frames, utilizing clean studio compositions to emphasize metallic details and refined lens tints across a range of tailored apparel. Photographed by Joseph Molines, the series features model Zhuocheng Fu. The imagery leans into a minimalist aesthetic, employing soft, even lighting to maintain a polished look that bridges commercial utility and editorial portraiture. Each vertical frame focuses on the intersection of modern accessories and structured fashion.
Style
Vertical, Commercial, Clean
Industries
Eyewear
Color
Gold
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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