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An open dark grey Pana Chocolate gift box containing chocolate truffles resting on a textured concrete surface.
Two brown kraft paper bags with white string handles set on a grey textured surface with cast shadows
Three dark grey Pana Chocolate boxes arranged on a textured grey concrete surface, with one box open showing chocolates.
Close-up of a dark grey textured cardboard drawer box with open sesame text on the pull tab resting on a speckled concrete surface.
Overhead view of dark grey Pana Chocolate packaging boxes arranged symmetrically on a textured concrete surface with sharp shadows.
An open dark grey Pana Chocolate gift box containing chocolate truffles resting on a textured concrete surface.
Two brown kraft paper bags with white string handles set on a grey textured surface with cast shadows
Three dark grey Pana Chocolate boxes arranged on a textured grey concrete surface, with one box open showing chocolates.

Pana Chocolate Brand Identity 2018

About

The refined brand identity for Pana Chocolate elevates the CPG landscape through a masterclass in minimalist packaging design. By anchoring the visual experience in an architectural, monochromatic palette of charcoal grey and white, the project eschews typical confectionery tropes in favor of a sophisticated, tactile aesthetic. The work, executed with graphic design prowess by The Company You Keep, leans into a clean, modern language that is both premium and undeniably witty. Across a series of commercial studio strobe images, the packaging takes center stage, utilizing crisp, directional lighting to cast sharp shadows against coarse concrete surfaces. This deliberate juxtaposition between the smooth, matte finish of the sliding boxes and the grainy, raw texture of the environment emphasizes the artisanal quality of the food and beverage offerings. The design is punctuated by playful, sans-serif typography that invites consumer engagement through irreverent brand messaging. Whether showcasing the tiered geometric arrangements of gift boxes or the humble, earth-toned paper bags, the project maintains a precise, consistent visual rhythm. By focusing on high-end materials and structural integrity, this campaign successfully positions Pana Chocolate as a refined choice for the discerning modern palate, proving that quiet, editorial minimalism can communicate a brand's value proposition far more effectively than traditional, cluttered visual marketing techniques.

Brand

Pana Chocolate

Credits

The Company You Keep
Graphic Design

Industries

CPG / Packaged Food

Styles

HorizontalCommercialCleanMinimalist

Techniques

Hard Light
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