Pana Chocolate Brand Identity 2018

Description

This brand identity project for Pana Chocolate features minimalist product packaging shot from a direct overhead perspective. A dark grey rigid gift box is open, revealing four compartments holding cocoa-dusted chocolate truffles alongside witty printed messages. The box lid rests adjacent, displaying minimalist typography printed on the exterior. The entire arrangement is set against a textured, neutral concrete background with crisp natural shadows cast diagonally across the surface.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Concrete Texture

Context

E-commerce / Product