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Two brown kraft paper bags with white string handles set on a grey textured surface with cast shadows

Brand Identity 2018

Associated creatives

Description

This brand identity project for Pana Chocolate features two brown kraft paper bags resting on a grey textured surface. The larger bag on the left is upright with white string handles and printed typography, while the smaller pouch on the right features complementary text. Crisp directional lighting casts long, sharp shadows across the flat plane and vertical wall behind the objects, emphasizing the tactile qualities of the paper and concrete-like background.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Hard Light

Industries

CPG / Packaged Food

Color

Camel (70%)

Pure White (30%)

Background

Concrete Texture

Context

Advertising Campaign