Pana Chocolate Brand Identity 2018

Description

An overhead composition showcases a collection of dark grey Pana Chocolate packaging boxes arranged geometrically on a coarse, textured concrete surface. Hard, directional lighting casts sharp black shadows across the containers and background, highlighting the matte finish of the paperboard. Subtle typographic branding and playful text are printed in a lighter grey on the tops of the boxes. The overall aesthetic is minimalist and modern, emphasizing clean lines and structured forms. This brand identity project was created by The Company You Keep.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Hard Light

Industries

CPG / Packaged Food

Color

Background

Concrete Texture

Context

Advertising Campaign