Outer East Primary Care Our Club - A Place For Everyone 2021

Description

This vertical campaign image features two mature men standing outdoors and conversing while leaning against a wire chain-link fence. The man on the left wears a black jacket with yellow shoulder detailing, while the man on the right wears glasses and a dark jacket. Bold white handwritten-style typography overlaid across the image reads Our Club Supporting Each Other alongside smaller supportive messaging and logos at the bottom. The natural daylight illuminates the outdoor setting with a soft background of trees and greenery. The composition reflects a community-focused public awareness project captured by Rebecca Newman for Outer East Primary Care.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Public Awareness

Color

Background

Park

Context

Advertising Campaign, Out of Home (OOH)