Sound: Brand Identity

Mar 2021

The brand identity project for Sound spans a comprehensive range of visual communication, bridging commercial product photography with experimental graphic design. The project defines the brand's aesthetic through a series of clean studio product shots and lifestyle imagery, utilizing natural light and hard lighting techniques to highlight beverage packaging textures and retro-inspired motifs. Beyond product representation, the work extends into print collateral and graphic layouts. These elements employ a mix of high-contrast monochrome treatments, screen print techniques, and typography-led compositions. By balancing minimalist studio work with more gritty, layered visual explorations, the identity system builds a versatile toolkit for the food and beverage brand.

Horizontal, Commercial, Clean

Advertising Campaign