OURROS Brand Identity 2021

Description

A person lies flat on their back on an outdoor concrete pavement, wearing blue jeans and an unbuttoned white shirt, with their head covered by a white cloth. The composition has a muted, low-contrast color grade with visible grain. In the background, a low brick or concrete block wall is visible under natural daylight. Subtle typographic elements appear flanking the central figure, including the brand name OURROS. The image is part of the Brand Identity project for OURROS, featuring graphic design by Plus Mûrs.

Style

Editorial, Horizontal, Desaturated

Techniques

Analogue / film, Natural light

Color

Background

Carpark

Context

Advertising Campaign