Other Echo: Brand Identity
Brand
Date
Apr 2021
Description
Other Echo presents a comprehensive brand identity system, balancing tactile stationery design with structured environmental graphics. The visual language centers on a minimalist monochrome logo, paired with clean typography and geometric motifs that anchor the brand across both digital and physical applications. The project incorporates varied material finishes, including debossed detailing and woven paper textures. Featuring contributions from Faith Studio, studio ink work, Meat Studio, Ryan Romanes Studio, Eighth Day, and Leah Procko, the identity leans into a clean, architectural aesthetic defined by natural light and sharp, dimensional shadow work.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Pure White
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