Other Echo
Brand Identity
Apr 2021
Other Echo presents a comprehensive brand identity system that translates across physical and digital touchpoints. The visual language centers on a minimalist logo, defined by a geometric arrangement of linear forms and high-contrast monochrome applications. Through the use of tactile paper stocks, debossed detailing, and crisp typography, the identity establishes a cohesive aesthetic that spans corporate signage, stationery, and bespoke packaging design. The execution leans into a clean, architectural sensibility, utilizing sharp directional light and hard shadows to emphasize materiality and structural form. Collaborating with Faith Studio, studio ink work, Meat Studio, Ryan Romanes Studio, Eighth Day, and Leah Procko, the identity maintains a consistent graphic rigor across diverse formats, from environmental signage to digital-ready vector assets.
Horizontal, Commercial, Clean, Minimalist
