Ortega: Now it’s a Fiesta - Tailgate
Brand
Date
Feb 2026
Description
Ortega brings the festive spirit of game day to life in this commercial campaign, 'Now it’s a Fiesta - Tailgate.' The spot centers on a group of friends gathering for a pre-game celebration, highlighted by a lively transformation from a standard parking lot scene into a vibrant, high-energy party atmosphere. Produced by Maes Studio Chicago and FANCY Content, the creative direction from Schafer Condon Carter leans into a polished, live-action aesthetic. The commercial uses warm lighting and spirited movement to feature the brand's taco kits and sauces as the centerpiece of the outdoor gathering.
Style
Horizontal, Commercial, Warm, Polished
Industries
Color
Royal Blue
Pure White
Jet Black
Background
Carpark
Context
TVC / TV Commercial
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