Ortega brings the festive spirit of game day to life in this commercial campaign, 'Now it’s a Fiesta - Tailgate.' The spot centers on a group of friends gathering for a pre-game celebration, highlighted by a lively transformation from a standard parking lot scene into a vibrant, high-energy party atmosphere.
Produced by Maes Studio Chicago and FANCY Content, the creative direction from Schafer Condon Carter leans into a polished, live-action aesthetic. The commercial uses warm lighting and spirited movement to feature the brand's taco kits and sauces as the centerpiece of the outdoor gathering.
