Ortega
Now it’s a Fiesta - Tailgate
Brand
ProjectNow it’s a Fiesta - Tailgate
Date
Feb 2026
Description
Ortega brings its Now it’s a Fiesta campaign to the stadium parking lot in this lively commercial spot. The film centers on a tailgating gathering that shifts into an energetic celebration, featuring the brand's taco sauce and prepared snacks. Developed by agency Schafer Condon Carter, the production utilizes a polished, live-action technique to capture the festive mood. The spot relies on warm lighting and dynamic movement to highlight the social nature of the product, with post-production and VFX handled by Flavor Chicago to complete the sequence.
Style
Horizontal, Commercial, Warm, Polished
Industries
CPG / Packaged Food
Color
Royal Blue
Pure White
Jet Black
Background
Carpark
Context
TVC / TV Commercial
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