Ortega
Now it’s a Fiesta - Fiesta Aisle
Feb 2026
Ortega invites consumers into a high-energy culinary world with their latest commercial campaign, 'Now it’s a Fiesta.' The spot shifts from a mundane grocery store aisle to a neon-soaked, festive atmosphere, highlighting the brand's taco sauce and meal kits through a humorous lens. Developed by agency Schafer Condon Carter, the production utilizes live-action technique to juxtapose ordinary shopping scenarios with vibrant, party-inspired visuals. The work features dynamic transitions, including a disco ball filled with fresh ingredients and rhythmic, fast-paced food styling. Production was handled by Maes Studio Chicago and FANCY Content, with post-production and VFX provided by Flavor Chicago. Additional support for the soundscape was provided by Another Country and The Elements Music, while CUTTERS contributed to the final edit.
Humorous, Horizontal, Commercial, Warm
CPG / Packaged Food
Retail Store
TVC / TV Commercial
