Ortega
Now it’s a Fiesta - Taco Thursday
Feb 2026
Ortega’s 'Now it’s a Fiesta - Taco Thursday' commercial spot brings high-energy humor to the standard weeknight dinner. The narrative follows a routine evening in a family home that takes an unexpected turn when a vibrant character crashes through the dining room wall, triggering an immediate shift in atmosphere. The production leans into a live-action technique punctuated by VFX to transform a typical kitchen setting into an impromptu celebration, complete with party lighting and a full taco spread. Developed by agency Schafer Condon Carter with production support from Maes Studio Chicago and FANCY Content, the spot utilizes a humorous tone to highlight the brand’s presence in the packaged food category. Post-production and VFX were managed by Flavor Chicago, with sound and music provided by Another Country and The Elements Music.
Humorous, Horizontal, Commercial, Warm
VFX / visual effects
CPG / Packaged Food
Living Room
TVC / TV Commercial
