Ortega: Now it’s a Fiesta - Taco Thursday

Feb 2026

Ortega pivots from a standard weeknight dinner to an impromptu celebration in their campaign, 'Now it’s a Fiesta - Taco Thursday.' The commercial spot leans into a humorous narrative, beginning in a quiet family home before an unexpected visitor bursts through the dining room wall to initiate a full-scale event. Produced with a high-energy aesthetic, the film integrates VFX and live-action techniques to manage the sudden transition between a domestic setting and a vibrant, light-filled party. The execution relies on a playful tone to showcase the brand's meal kits and salsa products. Agency Schafer Condon Carter developed the creative, with production handled by Maes Studio Chicago and FANCY Content. Post-production and visual effects were provided by Flavor Chicago, with additional support from CUTTERS and audio production by Another Country and The Elements Music.

Humorous, Horizontal, Commercial, Warm

VFX / visual effects

Living Room

TVC / TV Commercial