ONE.OF.A.KIND: Brand Identity

Jun 2022

The brand identity for ONE.OF.A.KIND synthesises minimalist typography with tactile editorial design. Led by graphic designer Kevin Nowak and photographer Julius Hirtzberger, the project spans various physical media, including hardcover publication layouts, printed posters, and branded product goods. The visual language relies on a desaturated, earthy palette and natural light to highlight textures across materials like concrete, glass, and matte paper. Execution across the identity project employs deliberate geometric compositions and clean, structured typography. The integration of 3D render and screen print techniques creates a cohesive brand experience that balances architectural framing with organic, editorial portraiture and product-focused still life scenes.

Horizontal, Clean, Commercial