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A grey hardcover book with debossed typography resting on a corrugated metallic surface under natural light.
Folded printed poster layout featuring a hand holding a dart and a grid of small photography thumbnails for ONE.OF.A.KIND brand identity.
Black tote bag with large white typographic branding resting on a rocky coastal landscape under an overcast sky.
Printed poster featuring a glass block with dried flowers inside, ice cubes, and typography reading O.O.A.K.
Editorial spread layout displaying typography pages and a photographic portrait of a woman in a green top against a sky background.
Three stacked light brown books with embossed white typography on a textured concrete surface.
A grey hardcover book with debossed typography resting on a corrugated metallic surface under natural light.
Folded printed poster layout featuring a hand holding a dart and a grid of small photography thumbnails for ONE.OF.A.KIND brand identity.
Black tote bag with large white typographic branding resting on a rocky coastal landscape under an overcast sky.

ONE.OF.A.KIND Brand Identity 2022

About

The brand identity for ONE.OF.A.KIND synthesises minimalist typography with tactile editorial design. Led by graphic designer Kevin Nowak and photographer Julius Hirtzberger, the project spans various physical media, including hardcover publication layouts, printed posters, and branded product goods. The visual language relies on a desaturated, earthy palette and natural light to highlight textures across materials like concrete, glass, and matte paper. Execution across the identity project employs deliberate geometric compositions and clean, structured typography. The integration of 3D render and screen print techniques creates a cohesive brand experience that balances architectural framing with organic, editorial portraiture and product-focused still life scenes.

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