STIL-LADEN

Oct 2020

The brand identity for STIL-LADEN focuses on the intersection of urban lifestyle and natural textures. Through a series of editorial and commercial assets, the project presents a minimalist aesthetic, pairing clean graphic design with organic motifs such as raw stone, moss, and lichen. Photography by Julian Poropatich captures both street-level skateboarding and curated product compositions, utilizing natural light to highlight the tactile qualities of the apparel and hardware. These images are balanced by graphic design from Kevin Nowak, which incorporates serif typography and framing techniques to unify the brand's visual language across skateboard decks, posters, and apparel. The project employs a refined color palette and retro-leaning analogue film textures to bridge the gap between architectural settings and nature-inspired design.

Horizontal, Clean

Advertising Campaign