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Brand
ONE.OF.A.KIND
ProjectBrand Identity
Black tote bag with large white typographic branding resting on a rocky coastal landscape under an overcast sky.

ONE.OF.A.KIND Brand Identity 2022

Associated creatives

Kevin Nowak
Kevin NowakGraphic Design
Julius Hirtzberger
Julius HirtzbergerPhotography

Tags

black tote bagtote bagblack bagcanvas bagbag with typographywhite typographybrand identityproduct photography

Description

This brand identity project for ONE.OF.A.KIND features product photography by Julius Hirtzberger with graphic design by Kevin Nowak. A black canvas tote bag with prominent white typography is propped on a weathered rock formation in an outdoor coastal setting. Large smooth stones are nestled inside the handles of the bag. The composition uses natural daylight and a desaturated colour palette to emphasise the textured surfaces of the fabric and stone against an overcast sky.

Style

Editorial, Vertical, Desaturated, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (70%)
Pure White (30%)

Background

Rocky Coast

Context

E-commerce / Product