Logo
White paper tag with black typographic text and white string tied to a hole, set against a green countryside landscape
Close-up shot of a Ziegler glass bottle featuring a wooden stopper sealed with a red paper band.
Glass bottle of Ziegler Mirabelle spirit with a wooden cork stopper resting on a textured grey stone surface against a white background.
Two white textured business cards featuring debossed typography and logo resting on a metallic copper surface.
Six glass spirit bottles with cork stoppers and branded Z labels arranged on and around a stone block.
Three glass liquor bottles with wooden stoppers and white labels featuring a large letter Z on a dark marble surface.
White paper tag with black typographic text and white string tied to a hole, set against a green countryside landscape
Close-up shot of a Ziegler glass bottle featuring a wooden stopper sealed with a red paper band.

Ziegler Brand Identity 2024

About

Ziegler’s brand identity project establishes a refined visual language for the spirits producer, balancing artisanal heritage with a minimalist aesthetic. The work spans print collateral, product packaging, and motion graphics, utilizing tactile materials and clean typography to ground the brand in high-end craft. Graphic design by PARTERRE complements the project through a structured use of geometric borders and archival emblems. Photography by Julius Hirtzberger and Aaron Jiang, with creative contributions from Katharina Maria Zimmermann, captures the collection through a lens of natural light and earth-toned textures. The execution integrates analogue film techniques and detailed emboss and deboss finishes to highlight the materiality of the brand assets, while motion graphics introduce stylized, animated typography to the identity system. Print production was managed by Infinitive Factory.

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