Ziegler: Brand Identity

Feb 2024

Ziegler’s brand identity project establishes a refined visual language for the spirits producer, balancing artisanal heritage with a minimalist aesthetic. The work spans print collateral, product packaging, and motion graphics, utilizing tactile materials and clean typography to ground the brand in high-end craft. Graphic design by PARTERRE complements the project through a structured use of geometric borders and archival emblems. Photography by Julius Hirtzberger and Aaron Jiang, with creative contributions from Katharina Maria Zimmermann, captures the collection through a lens of natural light and earth-toned textures. The execution integrates analogue film techniques and detailed emboss and deboss finishes to highlight the materiality of the brand assets, while motion graphics introduce stylized, animated typography to the identity system. Print production was managed by Infinitive Factory.

Clean, Commercial, Vertical

Natural light