Ziegler
Brand Identity
Feb 2024
The brand identity for Ziegler balances artisanal heritage with a minimalist aesthetic, spanning graphic design, product photography, and motion graphics. The project uses tactile elements like debossed paper stocks and natural wood stoppers to emphasize the craft behind the spirits, while archival crests and precise serif typography root the presentation in history. Captured through analogue film techniques and natural light, the visual language transitions between rural, outdoor settings and clean, studio-lit product compositions. PARTERRE led the graphic design, while photographers Julius Hirtzberger and Aaron Jiang documented the collection, supported by Katharina Maria Zimmermann and print production by Infinitive Factory.
Clean, Commercial, Vertical
Natural light
Alcoholic Beverages
