Logo
An inverted white ceramic bottle with a yellow label resting upside down on a wooden surface beside a natural sea sponge.
A hand squeezes green grapes against a blue sky, alongside a laptop on dry cracked earth displaying a website for Luka Zeichmann.
Ceramic wine bottle with tan label on draped fabric next to macro shot of green grapes
Diptych featuring a ceramic bottle balanced on a wooden plane with a sponge and stick, and a printed paper sheet lying on dark soil.
Printed sheet of paper with German typography resting on soft draped fabric fabric texture
Brown rectangular card with German text resting on a curved beige studio surface casting a sharp shadow.
An inverted white ceramic bottle with a yellow label resting upside down on a wooden surface beside a natural sea sponge.
A hand squeezes green grapes against a blue sky, alongside a laptop on dry cracked earth displaying a website for Luka Zeichmann.

Luka Zeichmann Brand Identity 2020

About

Luka Zeichmann’s latest brand identity project serves as a masterclass in minimalist design, bridging the gap between tactile, organic materiality and sleek digital precision. The creative team, featuring designers Kevin Nowak and Sebastian Hofer, meticulously crafts a visual narrative that leans into the raw beauty of natural textures. Through a series of carefully curated compositions, the work explores themes of winemaking tradition and modern aesthetics. High-end photography from Julian Poropatich, Mateusz Najder, and Roland Schafek captures these still life arrangements with cinematic flair, utilizing soft light and chiaroscuro techniques to heighten the interplay between the crisp geometry of print collateral and the fluid, earthen tones of the desert and soil. Web development by Thomas Strobl grounds these artistic explorations in a functional UI illustration, successfully marrying the messiness of fresh produce—like grapes captured in extreme macro—with the structured, sans-serif sophistication of the brand’s digital presence. The project effectively utilizes a low-key aesthetic and natural light to convey a sense of artisanal integrity, with elements like hand-numbered edition cards and textured paper stocks reinforcing a sense of exclusivity. This cohesive identity project does not merely present a product; it invites the audience into a tactile, sophisticated world where the organic and the manufactured coexist in perfect, balanced harmony.

Brand

Luka Zeichmann

Credits

Kevin Nowak
Graphic Design
Sebastian Hofer
Graphic Design
Julian PoropatichMateusz NajderRoland Schafek
Photography
Thomas Strobl
Web Developer

Styles

HorizontalWarmCommercialCleanMinimalist

Techniques

Natural light
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